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Importance of Branding

Updated: Apr 8, 2019

The end of the year is fast approaching, and now is a better time than ever to evaluate past marketing strategies and plan for the future to meet all of your 2019 business goals.

One of the best ways to help increase awareness of your business is to build a cohesive brand across all online platforms. Often the first interaction a consumer has with your business is online, either from social media or a website. Having an outdated, or complicated website can potentially drive consumers away from your business. The 2019 consumer is looking for a website that is clear, concise and easy to use. A great overall user experience will not only allow customers to receive the information they need quickly, but will also help ensure they return to your business for future needs.

The website design for your business should reflect your brand, using your logo and color scheme. The elements of your website should translate across all social media in order to create a cohesive look and feel. As an example of cohesive branding we have showcased our Trade Ideas logo, favicon (which is used as our social profile avatar as well), website and Instagram. As a design and marketing firm, we use our social media accounts to showcase our portfolio, interact with potential clients on a regular basis, and provide those who haven't yet visited our website a way to get a feel for our work. We suggest you treat social media accounts as a mobile portfolio of your work in order to present a professional and organized representation of your business to future clients.

Trade Ideas can help you create a cohesive and unique brand for your business. We offer logo and website design, and can create a social media strategy that will reflect your brand. If one of your 2019 goals is to increase your brand awareness either locally and/or nationally, we can help you.

Trade Ideas, LLC specializes in consulting and design services with a focus on graphic design, website design and development, advertising, corporate branding, online marketing, and event planning.

A highly-skilled and seasoned team of professionals provide the strategic planning and creative ideas needed to stand out among the competition. By getting to know your company—and offering a unique team approach—Trade Ideas brings fresh ideas that will maximize revenue potential. We will not only meet, but exceed, your expectations. To learn more, or to schedule a free consultation, call (252) 617-0211 or visit


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