Branding is our Business
Craven Community College (CCC) came to Trade Ideas seeking a new, dynamic marketing strategy and an entirely new look. Our team delivered a sleek new logo which was incorporated in to completely revamped marketing materials, including community flyers and school handbooks. Trade Ideas created over 60 items for the college to use as needed—most of those are now templates for administration to use in the future.
Trade Ideas also works with CCC to promote the Community Fabric Awards, a program that showcases individual, business, and educational excellence in leadership as demonstrated by outstanding initiative, impact of service, and inspiration of others. Now in its eighth year, the award recognizes, rewards, and encourages activities that have a significant impact on meeting the needs of local communities. Each year, the winners are announced and celebrated at a beautiful lunch event at the New Bern Riverfront Convention Center. Trade Ideas creates a distinctive display each year in the Brock Administration building on CCC’s campus to recognize and honor winners.
Net proceeds from the event benefit the Craven Community College Foundation in support of the many new and emerging priorities of the college and the students they serve. To date, the Community Fabric Awards have netted over $215,000 in support of the Foundation’s mission.
Permanent Exhibit Design & Production
Special Event Marketing Materials
Stationery, Flyers, Brochures
Our consultant definitely did a great job with managing the scope of our entire marketing campaign! Great work Shannon – and much appreciated.” ~ Dr. Daryl Minus, (Former Executive VP, Learning and Student Success, Craven Community College