• Shannon LuQuire

MERCI on Middle Back for 2nd Annual Event in Downtown New Bern

Updated: Nov 10, 2018



When we heard “MERCI on MIDDLE,” we knew it was going to be good! The idea of a farm to table event lining a main street in downtown New Bern that you could attend with lots of friends sounded too good to be true! We were thrilled to work on this campaign for MERCI Clinic and couldn’t wait to get started!

We knew the logo had to be fresh. The event was held on the first day of Daylight Savings, so the feeling of fall was in the air. We wanted to make it clear this food was going to be super fresh; right from the farm. The fork and spoon were included to ensure guests knew they were coming to eat.

Once the logo was designed, the rest of the pieces weren’t far behind. We rolled out posters, a full social media campaign and online ticket venue management. The result: 500 attendees and over $100,000 raised for this very worth organization! Plans are already in the works for the 2nd Annual event and we have been retained to do the design work for this event as well. Stay tuned for the latest designs coming soon!

MERCI Clinic provides confidential medical, limited dental and pharmaceutical services to individuals who have no health insurance and are of limited income regardless of race, color, creed, national origin, gender, religion or other legally protected status.



(Photo Credit: Matt Flanagan McCotter ; Aerial Photos: Laura Overman)



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